The label of sensory excellence for exceptional hospitality.
No commitment · Strictly confidential
“A scent, a light, a sound reach emotion and memory before they reach reason. Your guests feel first, and only then look for a reason. That is where what they remember of you is decided.”
+49%
In a laboratory study, a citrus scent raised the price participants were willing to pay for everyday objects by up to 49%.
Evidence · the senses and revenueKechagia & Drichoutis, Journal of Behavioral and Experimental Economics, 2017 (opens in a new tab)+11.2%
In Travelocity booking data, one more point out of 5 in a hotel’s rating allows an 11.2% price increase at the same occupancy.
Evidence · reputation and priceAnderson, Cornell Hospitality Report, 2012 (opens in a new tab)No. 1
In a McKinsey survey of 3,200 travellers, the first driver of loyalty in hospitality is “an experience worth paying more for”.
Evidence · experience and loyaltyMcKinsey, Travel Loyalty Survey, 2023 (opens in a new tab)And the senses are part of it.
A study published in 2026 in Annals of Tourism Research finds that the sensations guests describe in reviews predict a hotel’s rating better than their overall tone, with smell and touch weighing more than sight and hearing.
Scientific evidence · ratingsZhong et al., Annals of Tourism Research, 2026 (opens in a new tab)A score out of 100, drawn from more than a hundred criteria observed in person. The Label is awarded from 88.
ICS: Sensory Coherence Index
Reviews measure what was expected. They say nothing of what remains.
Satisfaction. The absence of complaint. A promise kept.
Memory. What moves people. What brings them back, or makes them speak of you.
How closely what your house promises matches what a guest feels, in every room.
A place lived in every day is no longer seen.
The mind stops noticing what never changes. Your guests, meanwhile, are discovering everything for the first time.
Visual comfort fades long before anyone can name why.
Scent memory is the most enduring of all, and the least considered.
The protocol was observed. The encounter never took place.
Waiting plants a doubt the rest of the stay must dispel.
Scroll to move through the five dimensions.
Harmony of light, materials shown at their best, open sightlines and a palette that holds by day and by night.
Exceptional acoustics, technical noise kept out of earshot, enveloping music and silence preserved.
A signature scent that stays in the memory, pure air, and nothing lingering that should not.
Signature cuisine, meticulous table rituals, exceptional local produce and precision mixology.
Noble materials at the point of touch, linen of rare density, handles and stone surfaces that feel right in the hand.
When the audit is complete, houses that meet the 5 Sens standard receive the official plaque, set at their entrance.
Arrange a private callShaped by fifteen years in the most demanding houses. It removes the irritants no one sees and turns experience into an advantage.
A discreet stay, exactly as a guest would live it.
Rooms, suites, lobby, spa, restaurants: nothing goes unobserved.
Your score, your strengths, your priorities.
You receive your score, dimension by dimension, comparable over time.
What to do, why it matters, and how to bring your teams with you.
You receive the manual and a dashboard of irritants, in order of urgency.
Immediate gains on one side, deeper work on the other.
You receive the 30 / 60 / 90 day roadmap, ready to put into practice.
The solid brass plaque, for the houses that have earned it.
See where your house stands in two minutes. The Label is awarded from 88 out of 100.
87.0 / 100
Label threshold: 88 / 100
Indicative outcomeYour self-assessment is not a diagnosis. The immersion audit, the only path to the Label, measures what is felt on site and shows where to begin.
Or arrange a call directly
Not every property is eligible.
The engraved brass disc, presented by hand in its case, with its Label attestation and its communication kit.
A private circle of owners and general managers.
The official site, the press, and an argument your competitors cannot make.
Twenty houses, and no more, to protect the standard of the Label.
We had the opportunity to work with Nina on an audit of our five-star hotel in Paris. From our very first conversations, Nina quickly grasped our identity, our history, our positioning and, above all, what we want to convey to our guests. Her analysis is insightful and brings a genuine outside perspective. In particular, she took an accurate look at our sensory experience and at the details that shape our guests’ experience every day. I appreciated the quality of our exchanges and the accuracy of her observations. I recommend her approach and the quality of her work.
Bringing 5 Sens in at the design stage added real value. Our hotel clients are delighted: more bookings, outstanding guest feedback and stronger loyalty.
Your remarkably precise eye confirms how much these details matter, and encourages us to go further still in expressing who our hotel is.
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The audit does not touch the design: it measures what is felt in the space as it stands. The findings often become the brief for the project.
A satisfied guest does not always return. A guest who was moved comes back, and talks about it.
Two hours: a thirty-minute briefing and the final debrief. The immersion itself asks nothing of your teams.
A mystery guest checks procedures. We measure what is felt, and assess it.
From 88 out of 100. Below that, the audit sets out the path to get there.
It depends on your house. We discuss it during the call, which involves no commitment.
Thirty minutes to understand your house and whether it is eligible.
“What a place makes you feel is rarely forgotten. What it allows you to measure is no longer in doubt.”Nina VienneyFounder of 5 Sens Collection
Step 2 of 2 · choose your time
To request your call, write to experience@5senscollection.com.
Nina will be in touch personally within 48 hours to find a time.
